Whichever home service you want, the only thing these companies are concerned about is being the first one on the list. If your customer cannot find you quickly, then you must know that there is something wrong with your marketing strategy. Here are some digital marketing tips for home service providers.
Target your marketing
You shouldn’t waste money by advertising in remote locations. You should focus on targeted marketing to your service area only. You can advertise on Facebook, Google AdWords, Twitter, LinkedIn, etc. This will align your ads to specific locations, job titles and hobbies. You should optimise online community sites such as HomeAdvisor, Angie’s List, Yelp, Craigslist, etc. These sites let the customers review your services. Reviews are the key to more customers.
You can become a member of the local chamber of commerce or the Better Business Bureau. You should research on some local networking events and take the opportunity for community participation. You can place ads on local publications and offer sponsorships for community events like races and charity auctions. You should provide discounts to community organisations like the museum, schools, etc.
Monitor your marketing efforts
If you are using direct mail as a marketing tool, you should provide a unique phone number and form a unique landing page on your site so that you can monitor the marketing activity. This way you can find out your exact ROI.
Besides these, you should follow trends, be aware of what your competitors are doing and focus on providing excellent customer service. If your customers are happy, they will give recommendations to others, and you will have more customers.